Role – Head of Creative
MATTE Projects partnered with Marriott Bonvoy to launch the Drop Pin Challenge through a Dylan Efron-led hero film and phased social rollout designed to drive awareness, participation, and sustained engagement across 20 global destinations.
In the first four weeks:
— 5.94K total social engagements
— 2.5K followers increase across channels
— 400K organic reach
— 2.5M views on the hero video
MATTE Team
MATTE Partner: Matthew Rowean
Group Client Director: Shreena Shah
Client Supervisor: Ryann Feldman
Associate Creative Director: Caleb Ekeroth
Senior Designer: Nick Wilson
Senior Strategist: Debs Igunma
Director of Production: Spencer Thompson
Line Producer: Mark Albini